When Women Lead
From Simon & Schuster’s Avid Reader Press

When Women Lead

What They Achieve, Why They Succeed,
and How We Can Learn from Them

Outliers meets Lean In in a groundbreaking, deeply reported work from CNBC’s Julia Boorstin that reveals the odds-defying leadership and counterintuitive approaches of women running the world’s most innovative (and successful) companies—and what we can learn from them.

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Praise For

When Women Lead

Impeccably researched and beautifully written, Julia Boorstin’s When Women Lead lays out a roadmap for leadership success. Packed with revelatory insights and cogent analysis, it is essential reading for men as well as women in today’s complex world.
Joanne Lipman

Bestselling author of That’s What She Said

When Women Lead is a delightful read, and frankly a tonic — one that so many of us need right now. Boorstin tells stories that will make you smile and often pause to check out the business she’s describing. Here’s to the day when the traits of “women’s leadership” she’s describing will simply be “great leadership.
Anne-Marie Slaughter

CEO, New America and bestselling author of Unfinished Business: Women Men Work Family

Full of valuable takeaways and inspiring stories of female business leaders, Julia Boorstin’s When Women Lead offers many roadmaps for authentic leadership—a must read for all leaders as they consider the future of work.
Eve Rodsky

New York Times bestselling author of Fair Play and Find Your Unicorn Space

Filled with top-notch research, practical insight, and stories from the most inspiring women in business, Julia Boorstin lays out a new, inclusive vision for leadership and our world at large that we all will benefit from.
Arianna Huffington

Founder & CEO, Thrive Global

As a pioneer in tech and media reporting, Julia Boorstin knows firsthand what it takes for women to break barriers and drive change. In this engaging, fast-paced book, she takes you behind the scenes to show how some of the world’s most admired women have made their mark—and offers practical insights on what both men and women can learn from them.
Adam Grant

#1 New York Times bestselling author of Think Again

Women in business are finally stepping forward in unprecedented ways. Through the lens of her own experience, Julia Boorstin recounts their triumphs and setbacks and identifies the obstacles they overcame on their road to success. Any woman with a dream will be inspired by their stories.
Katie Couric

New York Times bestselling author of Going There

About the Book

Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, “captains of industry, running the biggest companies!” A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBC’s Disruptor 50 franchise, interviewing, and studying thousands of executives, she realized that a gender-equity utopia shouldn’t be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call “pattern matching.” Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way.

In When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and dozens of new studies. Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be

vital superpowers

Now, in When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and dozens of new studies. Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be vital superpowers—and that anyone can work these approaches to their advantage. Featuring new interviews with Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, When Women Lead is a radical blueprint for the future of business, and our world at large.
Part of my inner voice was like, ‘What the fuck are you doing? You can’t do this.’ The other inner voice was like, ‘I am absolutely the only person who can do this. Sometimes I think I feel galvanized by being dismissed.
Gwyneth Paltrow

founder and CEO of Goop

“I met lots of people who were not qualified to be an entrepreneur,” she recalled. I was, like, ‘Okay, well, if all these other people can do it, I can probably do it, too.’
Katrina Lake

StitchFix founder, executive Chairperson and former CEO

This huge, multibillion-dollar question is: What do women want? This is a huge question that primarily men have been trying to solve for centuries. I have this theory that if you want to know what women want, put a woman in charge and let her build it.
Whitney Wolfe Herd

founder and CEO of Bumble

“I’ve got amazing people I work with every day. I love what I do. What I’m doing is good for the planet. I’ve made millionaires out of a lot of people at the company, who are mostly women. Every day I’m thankful I took that first step,” she said. “There is a double standard, but that doesn’t mean you shouldn’t do it.”

Julie Wainwright

Former CEO and founder of The Real Real

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