From Simon & Schuster’s Avid Reader Press
When Women Lead
What They Achieve, Why They Succeed,
and How We Can Learn from Them
Outliers meets Lean In in a groundbreaking, deeply reported work from CNBC’s Julia Boorstin that reveals the odds-defying leadership and counterintuitive approaches of women running the world’s most innovative (and successful) companies—and what we can learn from them.
AVAILABLE NOW
Praise For
When Women Lead
Impeccably researched and beautifully written, Julia Boorstin’s When Women Lead lays out a roadmap for leadership success. Packed with revelatory insights and cogent analysis, it is essential reading for men as well as women in today’s complex world.
When Women Lead is a delightful read, and frankly a tonic — one that so many of us need right now. Boorstin tells stories that will make you smile and often pause to check out the business she’s describing. Here’s to the day when the traits of “women’s leadership” she’s describing will simply be “great leadership.
Full of valuable takeaways and inspiring stories of female business leaders, Julia Boorstin’s When Women Lead offers many roadmaps for authentic leadership—a must read for all leaders as they consider the future of work.
Filled with top-notch research, practical insight, and stories from the most inspiring women in business, Julia Boorstin lays out a new, inclusive vision for leadership and our world at large that we all will benefit from.
As a pioneer in tech and media reporting, Julia Boorstin knows firsthand what it takes for women to break barriers and drive change. In this engaging, fast-paced book, she takes you behind the scenes to show how some of the world’s most admired women have made their mark—and offers practical insights on what both men and women can learn from them.
Women in business are finally stepping forward in unprecedented ways. Through the lens of her own experience, Julia Boorstin recounts their triumphs and setbacks and identifies the obstacles they overcame on their road to success. Any woman with a dream will be inspired by their stories.
About the Book
Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, “captains of industry, running the biggest companies!” A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBC’s Disruptor 50 franchise, interviewing, and studying thousands of executives, she realized that a gender-equity utopia shouldn’t be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call “pattern matching.” Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way.
In When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and dozens of new studies. Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be
vital superpowers
Now, in When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and dozens of new studies. Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be vital superpowers—and that anyone can work these approaches to their advantage. Featuring new interviews with Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, When Women Lead is a radical blueprint for the future of business, and our world at large.
GET YOUR COPY NOW